About us

About us

Face Formula is a Norwegian skincare brand built on 18 years of clinical expertise. We develop intelligent skincare built for longevity, formulas that work with your skin’s natural biology to support long-term health and resilience.

Our work began in clinical skincare. For years, our work focused on documented ingredients and measurable results, earning the trust of professionals and consumers alike. That foundation remains an essential part of who we are.

But as our understanding of skin has evolved, so has our approach. Today, skincare is not only about how skin looks on the surface, it’s about how it functions underneath. We now understand skin as a living biological system that must repair, protect, and renew itself to stay healthy over time.

Face Formula supports the skin’s own biology by strengthening the barrier, calming reactivity, and supporting regeneration. We combine proven active ingredients in effective concentrations with carefully selected support ingredients that hydrate, calm, and strengthen, allowing skin to perform better over time, not just respond in the moment.

Rooted in norway

Our approach is shaped by a Norwegian climate and mindset, where resilience, balance, and respect for natural rhythms are part of everyday life. We believe in strengthening rather than overcorrecting, in supporting systems rather than pushing them. This philosophy runs through how we formulate, how we simplify, and how we think about long-term skin health.

Built for longevity

We understand skin as a living biological system, one that must repair, protect, and renew itself to stay healthy over time. Face Formula is designed to support how skin functions beneath the surface, combining proven actives with ingredients that strengthen the barrier and build long-term resilience.

Skin changes with seasons, environment, and through different phases of life. That’s why we don’t believe in one-size-fits-all skincare. Face Formula is built on the idea that every face has its own formula, one that should evolve as skin does.

Why Face Formula?

cruelty-free

Clinically tested

all types
of skin

highly effective

"Your skin is intelligent. It works every day to protect you, even as its capacity changes through life. Our formulas are designed to support that system, so your skin can keep doing its job as well as possible, for as long as possible.”

- Marianne fjørtoft, chief product officer

Our Values

  1. Personalized for you

  2. Empowering all ages & stages

  3. Personalized for you

  4. Clean, active ingredients

  5. Community-Driven

  6. Problem-Solvers at heart

  7. Built on trust

  8. Embracing change with confidence

  • Your skin is unique and so is
    our approach. We believe in
    customized skincare and
    routines that responds to
    your individual needs,
    always listening to customer
    feedback and evolving our
    products to better serve you.

  • From youthful beginnings
    to mature beauty, we
    offer products for every
    phase of life, celebrating
    the diversity of skin
    types, tones and
    experiences.

  • Your skin is unique and so is our approach. We believe in customized skincare and routines that responds to your individual needs, always listening to customer feedback and evolving our products to better serve you.

  • Our formulations are
    powered by science, using
    clean and effective
    ingredients that deliver real
    results without compromise.
    Everything we create is a
    blend of our longstanding
    expertise with the latest
    innovations.

  • We put people first—our
    clients, our team, our
    network, our partners. We
    honor our customers’ voices
    and incorporate their
    valuable insights into each
    formulation. Together, we
    grow, learn and support
    each other on this journey.

  • We trusted by
    dermatologists and skin therapists
    across clinics for delivering fast,
    effective results when people
    need real solutions. Whether it’s
    addressing complex skin
    concerns or everyday challenges,
    our products are known for
    working when it matters most.

  • Our customers know they
    can count on us—for
    transparency, reliability and
    products that work as
    promised. Trust is our
    foundation and we’re proud
    to be a female-founded
    brand rooted in the tradition
    of Norwegian craftsmanship.

  • We welcome change and
    innovation, always
    pushing forward with a
    bold but thoughtful
    mindset, staying ahead of
    the curve while staying
    true to our roots.

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