Photographer Avery Swail is the eye behind our campaign – capturing summer not just as a season, but as a feeling. 

Now, we turn the lens toward her. From journal pages to sea swims, she shares her personal Summer Formula — the small rituals, textures, and rhythms that shape how she lives the season.

You travel a lot. What’s your ultimate summer destination — and where are you headed this year?


I do travel a lot. Like a lot, and I genuinely enjoy the process of it. Finding peace in airport chaos, surrendering when things don’t go to plan, allowing the journey to shape me.

In summer, though, I try to stay in Norway as much as possible. There’s something magical about this place when the light returns after months of darkness. It's alive in a different way and it’s so, so sacred. The rest of the year tends to unfold more spontaneously, but I do have some bigger trips ahead: Japan, Egypt, South Africa… all places I’m deeply looking forward to meeting and returning to.

What are you most intentional about when you’re capturing a moment?


Getting out of my head and into my body. For me, photographing someone, or something, is like entering a meditative space. If you're stuck in your mind, trying to create what you think it should look like, you’ll miss what’s really there.

When I drop in fully, it becomes a creative portal, a quiet intimacy between me and my subject. That’s where the real image lives.

What’s always in your travel bag? (Big or small, practical or personal.)


My journal. Always. She comes everywhere with me. It’s my place to land ideas, emotions, morning pages, gratitude lists, even business plans. She holds it all. I love to romanticize life, and for me, there’s something deeply peaceful about sitting at a cafe, pen in hand, letting the words come. That brings me home.

Also: palo santo. And my Face Formula Lip Balm. Essentials only!

Your personal Summer Formula, a feeling, a ritual, or a moment you always return to?


Barefoot, always. Grounded. Connected. Dipping in and out of the sea, no matter where I am. Sun and silence, the ritual of returning to myself. Again and again.