Face Formula is the evolution of Elixir Cosmeceuticals.
Same team. Same values. A clearer expression of who we are — and where we’re going.
We began in Oslo in 2008, when two friends — Kristine Borge, with a background in business, and Marianne Fjørtoft, a trained skin therapist — set out to create skincare that truly worked.
At the time, most products were either cosmetic and surface-level or prescription-based and hard to access. Their goal was to bridge that gap with skincare that combined scientific credibility with everyday simplicity — effective, trusted, and easy to use.
That became Elixir Cosmeceuticals — one of the first Norwegian brands to introduce active-ingredient skincare.
Since the concept was still new, they got hands-on. They booked themselves into clinics, treated clients directly, and used before‑and‑after scans to learn exactly what worked — and what didn’t. They built trust by showing results — not through flashy marketing, but through experience.
The brand grew naturally. Clients saw change. Clinics shared their confidence. Word spread.
As skin science progressed, so did we.
When we launched, cosmeceuticals captured something new: the innovation of blending cosmetic care with pharmaceutical thinking.
While that still guides our work, the word no longer reflects everything we stand for — or what modern skin really needs.
Skin health runs deeper than what you see. It’s shaped by stress, age, environment, and biology. Today, we focus on supporting the skin’s natural intelligence — layer by layer, cell by cell — to build long-term strength and balance.
That’s longevity. And that’s the future we believe in.
In 2025, we became Face Formula.
Not a reinvention. Not a reset.
A clearer name. A wider vision.